Traditional watches is expected to display an improved performance in current value terms over the forecast period. While Swedish consumers use jewellery and watches sparingly, especially the younger generation, they also demand increasingly high quality products.
The pre-owned watch market, particularly in the mid-to-high-end segment, will continue to gain in popularity over the forecast period. This trend goes in line with the vintage trend seen in many industries like apparel, with Swedish consumers seeking out higher quality items but for lower prices.
Swedish watch brands are expected to remain prominent, moving forward. Aside from the internationally renowned Daniel Wellington brand, several other Swedish players, such as Mockberg, Kronaby, Karl Gustaf, and Carl Edmond, have managed to establish themselves in the competitive landscape, primarily through offering affordable basic to mid-priced watches in simple designs that appeal to the minimalistic design preferences of Swedish consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!