Traditional and connected watches in Sweden is expected to see stable value growth over the forecast period, with retail sales projected to rise at a current value CAGR of 9% (7% in constant value). Luxury watches will remain popular among a small but dedicated group of collectors and investors, in addition to wealthier buyers who purchases these are fashion and status symbols.
Swedish watch brands are expected to remain prominent across the forecast period. Aside from the internationally renowned Daniel Wellington brand, several other Swedish players, such as Mockberg, Kronaby, Karl Gustaf, and Carl Edmond, have managed to establish themselves in the competitive landscape, primarily through offering affordable basic to mid-priced watches in simple designs that appeal to the minimalistic design preferences of Swedish consumers.
Retail e-commerce in Sweden is expected to continue growing steadily and gaining share, with a stronger focus on further developing omnichannel strategies. Retailers, particularly in the luxury segment, will continue to balance the convenience of retail e-commerce with the need for in-person experiences.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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