International brands, particularly those in the affordable luxury segment, are well-positioned to benefit from the rise of the emerging middle class and the increasingly aspirational mindset of consumers. Brand awareness is high in South Africa, with shoppers clearly understanding each brand’s unique value proposition.
The demand for second-hand luxury timepieces is expected to rise over the forecast period, driven by more accessible pricing and a growing awareness surrounding sustainability and responsible consumerism. This shift will be particularly evident among younger consumers, who are increasingly open to purchasing pre-loved fashion and luxury items as a conscious lifestyle choice.
Across the forecast period, South Africa will continue to hold its position as a leading luxury market in Africa, particularly for high-end timepieces. South Africa is viewed as a premier shopping destination for affluent African consumers, many of whom travel for business or leisure and take advantage of the broader selection of luxury brands.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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