Premiumisation is expected to be a key driver of growth for traditional and connected watches in Thailand during the forecast period, shaping both product offerings and distribution channels. Emerging brands like Richard Mille could further elevate the category’s appeal, while established players continue to refine their strategies.
With increasing consumer confidence, the pre-owned luxury watch market is set to see further expansion in the forecast period. The interplay of strong demand and a growing supply of certified pre-owned timepieces may undermine growth potential for the traditional and connected watches category, and as more platforms certify and authenticate pre-owned watches, consumer trust in second-hand options will continue to rise.
Traditional and connected watches will see greater polarisation, with distinct trends emerging in the luxury and mass-market segments. At the luxury end, collectors and investors will continue to support demand for high-end timepieces, viewing them as both status symbols and financial assets.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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