The forecast for volume sales of home insecticides in Australia is for a steady growth trend throughout the forecast period, along with slightly higher current value growth. Several conflicting factors will contribute to this stability.
Australia’s climate volatility, marked by the 2023 El Niño and 2024 La Niña weather cycles, has intensified the need for effective pest-control solutions. Prolonged periods of heat and humidity have led to a surge in insect populations, resulting in property damage and a heightened demand for home insecticides.
Reckitt Benckiser’s planned divestiture of its home care division, - including the leading Mortein brand - by the end of 2025 is set to reshape the competitive landscape of the home insecticides category. With Mortein potentially transitioning to new ownership, significant changes are anticipated.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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