Home insecticides will continue to play a crucial role in Peru, given growing concerns surrounding the dengue epidemic, which by early October 2024 had affected over 260,000 people according to the World Health Organisation. In response, the Peruvian government has launched numerous awareness campaigns to educate the population on preventive measures, including eliminating potential mosquito breeding sites, using insect repellents, wearing protective clothing and using home insecticides.
As the home insecticide market continues to evolve, companies will need to be strategic with their marketing campaigns, keeping in mind the critical role that price plays in impulse buying behaviour. To drive purchases, businesses have the opportunity to leverage differentiated products, point-of-sale promotions, and advertising on social media, all of which have been increasingly influential in the competitive home care market in 2024.
Small local grocers are expected to remain the dominant channel for home insecticide sales, given their wide penetration across the country. These stores continue to offer a convenient, personalised shopping experience that resonates with local consumers.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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