In the forecast period, consumers are expected to pay more attention to the quality of the air in their home and its impact on their overall wellbeing. This should present opportunities for air care, but in some cases air care is expected to overlap with sales of home insecticides, depending on the time of the year.
Demand for insecticide coils is not expected to recover with sales predicted to decline sharply in retail volume terms over the forecast period. Many people do not like the distinctive smell that is given off by these products.
Italy is a country that is being strongly affected by climate change, not only in terms of rising temperatures but also with regard to a rising incidence of drought, heavier rains and floods across its regions. In some regions drought and floods alternate which has swelled the insect population, including the number of mosquitoes.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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