Home insecticides is anticipated to experience continuous retail volume and current value growth over the course of the forecast period, although rates of increase are set to slow as the category approaches maturity. Growth is anticipated across all categories, driven by consumers prioritising illness prevention, and higher hygiene standards, particularly in kitchen areas prone to flies, mice, and ants.
While smoke-free and unscented options are expected to remain favoured within insecticide coils, consumers are expected to look for added value in other products, particularly wider scent options featuring essential oils. These products, such as spray/aerosol and electric insecticides, are perceived to provide a pleasant atmosphere without harming health.
Many consumers perceive products sold in modern retail environments such as supermarkets and hypermarkets as higher quality, and this is important particularly when it comes to products with concerns about safety and efficacy, such as home insecticides. These retail channels also offer a wider range of products than small local grocers, including the latest innovative and specialised home insecticides which cater to specific consumer needs and preferences, and these channels are therefore expected to continue gaining share in the forecast period.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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