Home insecticides will see positive, albeit modest volume growth over the forecast period, supported by the anticipated stabilisation of retail prices. Electric and spray/aerosol insecticides are projected to maintain their positive performance, thanks to their convenience and effectiveness, particularly against flying insects.
The trend of citizens increasingly relying on specialised pest control companies for comprehensive building treatments is set to continue to expand. These services provide effective solutions for eradicating pests such as mice, rats, cockroaches, fleas, and bed bugs by targeting breeding nests, often located in basements.
Raid and Bros are predicted to maintain their dominant positions in the home insecticides market, thanks to their extensive product portfolios spanning all major subcategories and their widespread availability across various distribution channels. However, competition from smaller brands like Killtox and Aroxol is anticipated to intensify, particularly in the growing electric and other insecticide segments.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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