Home insecticides is set to maintain slow and stable retail volume and current value growth rates in Taiwan throughout the forecast period. The category saw no negative impact during the pandemic, and is also not expected to be impacted by any changes in the landscape in the forecast period, as these are considered essential products, and Taiwanese consumers are accustomed to using home insecticides whenever necessary.
Chung Tai Hsing Chemical Industry Co Ltd (Crocodile and Adoration brands) and Chu Chen Industrial Co Ltd (Pen Shou and Mieh Fi brands) continued to dominate home insecticides in Taiwan in retail value terms in 2024, together accounting for nearly 60% of sales. These domestic players continue to dominate mainly due to their wider product portfolios, extensive retail channels across the country, and lower price points, and are expected to maintain their leading positions in the forecast period.
Hypermarkets and supermarkets remained leading channels in home insecticides in Taiwan in 2024, together accounting for half of value sales. However, non-grocery retailers have been demonstrating their popularity amongst consumers in both urban and suburban regions across the country.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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