The market for home insecticides in Malaysia is expected to continue expanding over the forecast period, although the rate of retail volume growth rate may be more modest than anticipated. This is primarily due to the increasing popularity of alternatives that are perceived as less toxic than traditional insecticide products.
Electric wellness diffusers are increasingly becoming a popular alternative to traditional insecticides, particularly among affluent young adults. These diffusers use organic, plant-based essential oils, providing multifunctional benefits that go beyond simply enhancing the home’s ambiance.
E-commerce is expected to maintain its growth trajectory, driven by aggressive promotional strategies such as price slashes, double-day sales events, and vouchers on platforms like Shopee, Lazada and TikTok. These tactics encourage consumers to wait for sales events to stock up on their supplies, making online shopping an attractive option.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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