Climate change is affecting the weather in Greece with temperatures remaining high throughout the year, while extended heat waves are becoming more common over the summer season. This is creating a favourable environment for insects, thereby generating demand for home insecticides.
There is very limited availability of private label products in home insecticides and this is unlikely to change over the forecast period. With a product’s effectiveness being the primary concern of most consumers when buying home insecticides it is unlikely that consumers will be willing to trade down to private label alternatives.
Given that consumers are often prepared to pay more for effective home insecticides, demand for premium SKUs is likely to remain high. This should offer an incentive for manufacturers to invest in the category and expand the variety of added value SKUs that they offer.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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