Home insecticides is expected to experience steady growth in terms of both volume and value sales over the forecast period. The category is still in a developmental phase, presenting ample opportunities for expansion through the introduction of new brands and product innovations.
Competition within the home insecticides category is forecast to intensify as companies strive to offer competitive pricing to maintain their presence in local retail outlets. Spray/aerosol insecticides is projected to retain its leading market share due to its products’ established popularity and effectiveness.
As health awareness among Georgian consumers is expected to rise during the forecast period, the market is likely to see an increase in the availability of insecticides that cater to health-conscious needs. Products designed for sensitive groups - such as insecticides suitable for babies and individuals with allergies, for example - are forecast to gain traction.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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