Global warming and climate change are set to continue influencing the prevalence of insects such as flies, ants, and cockroaches. New mosquito species in Portugal, particularly those transmitting diseases, are raising additional concerns among local consumers.
Efficacy is a key factor in product choice in home insecticides and in generating brand loyalty. Innovation and new product development will demand high levels of investment in order to address new types of mosquitoes, as well as the fact that the frequency of international travelling may bring new types of bugs and insects.
Given increasing concern about the use of insecticides at home, particularly in households with children and pets, category manufacturers will invest in more environmentally friendly products over the forecast period. Products with fewer chemicals present more growth opportunities and can serve as a means to differentiate from the competition.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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