As economic conditions improve and confidence and purchasing power among Argentinians gradually recover, microwaves is expected to see volume sales rebound strongly in 2025. Growth is anticipated to slow in 2026 as consumption patterns normalise, but should remain reasonably robust.
The increasing popularity of air fryers in Argentina will further depress volume sales of microwaves over the forecast period. Demand for these appliances has recently exploded due to growing appreciation for the fact that they can be used to prepare full meals with all kinds of ingredients quickly and with minimal effort, in addition to having the capacity to reheat and defrost food.
While microwaves have long been valued for their convenience and affordability in Argentina, many people are reluctant to use them due to the erroneous belief they are harmful to health. There is no scientific evidence for this misconception, which is based on the fact that they employ electromagnetic radiation to heat food.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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