Many households in South Africa are expected to continue struggling with limited disposable incomes over the forecast period. The unemployment rate is not anticipated to significantly decline in the short term, and as such, demand for microwaves from low-income consumers is likely to be restricted to products with the most affordable price points.
Smart appliances, such as refrigerators, are becoming increasingly popular among South African consumers, particularly younger individuals due to the convenience and improved user experience they offer. As a result, more players are launching products with connected technology to meet this growing demand.
In addition to hypermarkets, appliances and electronics specialists will remain a popular distribution channel for microwaves in South Africa. Many local consumers still prefer to shop at physical stores to see a demonstration of the appliance, and to be able to compare various models in person, usually with the help of a professional salesperson.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Microwaves industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!