Retail volume sales of microwaves are expected to continue to rise to exceed the 2021 market size by 2025. Due to the ongoing war in Ukraine and the displacement of many people, there is a significant increase in the demand for compact and portable microwave ovens.
When buying microwaves, Ukrainians typically look for basic functionality and affordability. However, smart microwaves continue to gain attention, with these devices able to send push-notifications once a meal is cooked.
A lot of microwaves are used in challenging conditions outside of traditional kitchens. Therefore, durability and the ability to withstand harsh environments is becoming an important factor when choosing a new microwave.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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