The overall outlook for microwaves in Hong Kong is positive for the forecast period, with potential for this major appliance to gain higher penetration of local households. There is also potential for a fall in the replacement rate, as consumers are increasingly attracted to new models with additional features and multifunctionality, thereby offering specific value that would encourage them to upgrade more frequently than before.
The role of microwaves in Hong Kong is likely to be increasingly shaped by the integration of smart home technology. Many current cooking and food storage appliances such as built-in hobs and fridge freezers all have smartphone/tablet integration that allow consumers to seamlessly integrate them into a unified home system, with microwaves another key category with potential for smart technology.
E-commerce is expected to play an increasingly important role in the distribution of microwaves over the forecast period, as local consumers have become more comfortable with shopping online since the pandemic. Many retailers have adopted an omnichannel approach to sales, allocating greater resources to developing their own digital platforms or visibility to leverage local consumers’ changing demands, including improving their customer service options as well as offering extended aftersales service.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Microwaves industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!