The growing number of businesses, such as banks, schools, hotels and restaurants are expected to drive volume growth of microwaves over the forecast period. Organisations are keen to give their employees access to kitchen appliances that help them prepare and serve food.
With an upswing in consumer disposable incomes, heightened enthusiasm is expected for innovative products. Smart microwaves with inverter technology will see moderate growth in the forecast period.
In addition to economic recovery, the new minimum wage recently signed into Nigerian law will lead to higher levels of disposable income among lower-income groups. Such a change in policy should support volume growth of microwaves over the forecast period, together with more women coming into the workforce.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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