With consumers displaying greater environmental awareness and the quest to reduce operating costs, the forecast period is expected to see growing demand for kitchen appliances that offer a high level of energy efficiency. Driven by increasing consumer expectations, manufacturers are expected to continue to develop new technologies that improve the efficiency, precision and convenience of large kitchen appliances.
The aesthetics and design of kitchen appliances will continue to be important to consumers in the forecast period, with local consumers showing a growing preference for products that are not only functional, but also aesthetically appealing and that complement the interior design of their kitchens. Increasingly, consumers are looking for appliances that fit their specific lifestyles and needs.
In addition to the ability to heat and defrost food quickly, microwaves are anticipated to offer advanced features such as convection cooking, steam cooking, grilling, and sensor-based auto-cook programmes that automatically adjust time, temperature and power depending on the type of food during the forecast period. Manufacturers will continue to innovate to make microwaves easier to use and more customisable to individual user preferences.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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