Over the forecast period overall, microwaves in South Korea is expected to see growth come to a standstill, with a static retail volume CAGR, reflecting its maturity. However, although decline is set to continue in the first two years of the forecast period, a return to growth is expected thereafter.
The growing popularity of ready-to-heat (RTH) and home meal replacement (HMR) products is expected to contribute to sustained demand for microwaves in South Korea in the forecast period. These items cater to consumers seeking convenience, especially as more people opt for quick meal solutions over traditional cooking at home.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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