The downward trend in microwaves in Vietnam is set to continue, with projected decreases in retail volume sales through the forecast period. The demand for microwaves is maturing fast, with consumers increasingly favouring air fryers that offer reheating and defrosting features.
The performance of microwaves is also expected to continue to be dampened by weak innovation. Microwaves is not seen as an appealing category for investment, due to low and falling overall demand.
In line with sluggish demand and relatively low levels of company activity, retailers are expected to provide less shelf space to microwaves in their stores. Even large specialist retailers, such as Dien May Xanh, are removing microwaves from their shelves in order to display other items.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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