Microwaves is expected to maintain fairly stable retail volume sales in Japan in the forecast period, with just a slight decline anticipated. A microwave is still seen by many households as an essential kitchen appliance.
In Japan, microwaves is overwhelmingly dominated by freestanding microwaves, with sales of built-in models remaining negligible. The culture of built-in appliances has not taken root in the country, and aside from hobs and dishwashers, which kitchen manufacturers have successfully integrated into system kitchens, there is little tradition of built-in microwaves, home laundry appliances, or refrigeration appliances.
With brands intensively competing for share and offering many of the same features, and indeed some consumers moving away from too many features, there is no outstanding brand with a particular function or benefit that can clearly attract consumers. Most brands can perform the same tasks as most others, at a high level, as a result of cumulative enhancements through a long period of competition.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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