Sales of microwaves are expected to continue declining in the Netherlands over the forecast period in retail volume terms. While innovative features and technological advancements might help to stimulate some sales, the overall market is expected to shrink.
There are expected to be further advancements in terms of the energy efficiency of microwaves, possibly through the adoption of alternative energy sources or enhanced heat distribution techniques. The incorporation of advanced sensors could enable more precise cooking by automatically adjusting settings based on the type and quantity of food.
In the Netherlands, microwaves are encountering growing competition from small domestic appliances that offer similar functionalities, such as air fryers. This competition extends beyond mere functionality, as consumers are increasingly looking for smaller appliances that can fit more seamlessly into their kitchen and which can save space.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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