Thailand's population are leading increasingly fast-paced and hectic lifestyles, driven by various factors such as rapid urbanisation, increased work demands, and a desire for convenience. These busy lifestyles are leaving people with limited time to prepare elaborate meals and as a result microwaves have become an essential kitchen appliance in some homes, offering a quick and efficient way to heat up pre-cooked or packaged meals.
The forecast period is expected to see an increase in the presence of smart microwaves with Wi-Fi connectivity and app controls. The category is increasingly likely to see features such as remote monitoring of cooking cycles, downloadable recipes and pre-programmed settings for specific dishes, and Integration with smart home systems for voice-controlled operation.
With urbanisation leading to the rise of smaller living spaces, there will be growing demand for compact and sleek microwave designs. Countertop microwaves with a smaller footprint will become more common, while there may be some interest in built-in microwave options for a streamlined kitchen aesthetic, though built-in models are still expected to see decline over the forecast period, albeit at a slower pace than in the review period.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See all of our definitionsThis report originates from Passport, our Microwaves research and analysis database.
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