Demand for air conditioners in India notably surged in 2024, driven by the evolving perception of traditionally viewing these appliances as a luxury to now being more of a necessity, supported by extended and more intense summer seasons in the country, thereby creating a heightened need for fast cooling solutions. In addition, positive external factors in the form of rising urbanisation and higher disposable incomes experienced by urban households were further growth drivers during the year, ena

Retail volume sales of air treatment products in Germany are declining in 2024, although overall demand remains above pre-pandemic levels. Many local consumers are limiting their expenditure to essential purchases in the context of an unstable economy. For example, sales of air purifiers, which enjoyed a boom during the pandemic due to consumers’ interest in maintaining a clean living environment, are now declining as their function is perceived as less relevant by some. Similarly, the popularit

Retail volume sales of air treatment products grew in Israel in 2024. Air treatment products which combine enhanced energy saving attributes gained in importance in the country, particularly on the back of an increase in electricity prices during the year. As the Israeli climate is generally hot and humid and the summer of 2024 was very hot, air conditioners were widely used to keep cool, particularly for people who spend a lot of time indoors, such as those who are working from home.

In 2024, all categories of air treatment products in Ukraine continued to rebound from the sharp decrease in retail volume sales in 2022. However, in line with other categories of consumer appliances, market sizes remained significantly below 2021 pre-war levels.

Air treatment products in South Korea is set to experience declines in both retail current value and volume terms in 2024, with sales dropping by around 3%. However, the cooling category, which includes air conditioners, air coolers, and cooling fans, although still expected to see a slight decline, is set to perform better than in the previous year. This is largely due to the extreme weather conditions in 2024, as reported by the Korean Meteorological Administration. The summer of 2024 saw reco

Air treatment products in Sweden have suffered from the weak economy during 2024. Cost of living pressures have made consumers more cautious and price sensitive, with the purchase of air treatment products either postponed or delayed given they can be an expensive investment. The spike in retail volumes sales at the height of the pandemic also reduced the immediate need for replacements of air treatment products in 2024. The weak housing market in Sweden only added to the negative trend since th

In 2024, cooling fans posted strong double-digit volume growth driven by the increasingly hotter weather in Poland. Consumers were prompted to seek air treatment products to stay comfortable in the heat. Advanced technology fans, such as those from Dyson, gained popularity due to their innovative designs, enhanced air circulation, and additional features like air purification. These fans offer a portable, energy-efficient, and cost-effective alternative to traditional air conditioning, making th

In 2024, the performance of air treatment products in Greece was strongly affected by the government’s replacement scheme. “Recycle, Replace Appliances” was launched in 2022 and ran through 2023, offering subsidies to consumers who replaced their old split air conditioners and upgraded to more energy-efficient models. This contributed to spikes in retail volume growth in the main category, split air conditioners, in 2022 and 2023. As a result, there was a steep decline in replacement purchases a

Retail volume sales of air treatment products are expected to grow significantly in Hungary in 2024, with one of the strongest performances in consumer appliances overall. A long and hot summer period and small price increases compared to the previous year have led to more consumers being willing to purchase air treatment products.

The hotter summer weather from late May 2024 led to solid volume growth of air treatment products in Taiwan, as consumers sought products to help them cope with the higher temperatures. Energy subsidies launched by the local government since 2023 have helped consumers replace their existing products with more energy efficient alternatives. The exemption period for Commodity Tax has been further extended over 2024 due to weaker sales performance of consumer appliances throughout 2024. Energy effi

The high summer temperatures in 2024 contributed to the strong performance of air conditioning in Romania. Over the review period, Romanian summers have become longer and hotter, thus driving demand for air treatment products, especially in urban areas where the amount of green space is considerably lower than WHO or EU recommendations. Air treatment appliances remain a highly seasonal category, with most of the sales occurring over the summer months. However, as Romanians plan their expenses be

Retail volume sales of air treatment products are set to fall in Norway in 2024. Sales volumes have been adversely affected by a weak and uncertain economic climate, which has served to increase household price sensitivity and caution in purchasing behaviour. Households have been deferring the purchase of big-ticket items, which has had a particular impact on volume sales of split air conditioners. Split air conditioners are used to heat homes in Norway, being considered to be energy efficient,

In 2024, despite still sharp increases in average retail current unit prices, almost all significant categories of air treatment products in Egypt rebounded from retail volume sales decreases in 2024. For example, retail volume sales of air purifiers started to grow once these products became more available in the market with the easing of import restrictions.

Following value and volume declines the previous year, air treatment products has resumed growth in 2024. Due to the higher cost of living in Australia, there is increasing demand for energy-efficient appliances as they can help reduce energy consumption and utility bills. Air and heating appliances tend to represent approximately 40% of household energy use in Australia, so consumers are making considerable efforts to find the most suitable options available to reduce their expenses. This trend

Portable air conditioners continued to see positive retail volume growth over 2024, albeit from a small base. The extremely hot weather in 2023 and 2024 encouraged consumers to put air conditioning units into their homes without spending major amounts of money. Portable air conditioners are convenient as they can be moved around the household to suit individual needs and keep them cool. This is particularly useful when working from home as the unit is an ideal option for keeping cool and prevent

Air conditioners saw a small decline in retail volume terms in 2024 with economic pressures forcing consumers to delay non-essential purchases. Despite sales stagnating in 2024, there continued to be a notable shift towards energy efficiency and dual-functionality in air conditioners. As gas prices soared earlier in the review period, many consumers invested in air conditioners not only for cooling during the warmer summer months but also for heating during the winter. This trend arose from the

Demand for air treatment products in Hong Kong continues to rise in 2024, albeit more slowly compared to previous years following the post-pandemic resumption of household and residential projects. In particular, air conditioners remains a popular choice, considered essential for many local households due to Hong Kong’s often hot climate. Record temperature levels, as well as high pollution levels in Hong Kong, towards the end of the review period have been contributing factors to the category’s

Air treatment products benefited from the extreme weather conditions in Portugal, and this continued to stimulate household investments as consumers sought to make their households more comfortable in hot weather. The recovery in housing construction benefitted the high-end segment with positive impact on category sales. Investment in innovation, design and efficiency is also supporting category performance, together with a wider offer in terms of models and price segments, with brands such as M

Air treatment products continued to see strong and steady growth in retail volume terms in 2024. Singapore has a tropical climate which creates a significant demand for cooling products, with most homes having split air conditioners and cooling fans. With consumers continuing to spend more time working and socialising at home since the pandemic this has also heightened the need for effective climate control products. Additionally, Singapore experienced hotter weather in 2024 in part due to the e

Overall, retail volume sales of air treatment products in Vietnam maintained a healthy and steady growth trajectory in 2024. The strong demand for these appliances was supported by very hot weather in Vietnam in 2023-2024. At the end of the review period, air treatment products also continued to be spurred by urbanisation and improving standards of living. A wider range of brands offered models with affordable positioning and pricing policies. Such models proved to be suitable for lower- and mid

Air treatment products is expected to witness significant retail volume growth in Indonesia in 2024, with both cooling and air purifiers set to experience increased demand. However, cooling, particularly split air conditioners, is anticipated to see the highest growth. This surge can largely be attributed to the hotter weather conditions and the El Niño phenomenon affecting Indonesia. As temperatures rose, consumers increasingly turned to air conditioners to maintain a comfortable living environ

Sales of air treatment products in the US saw strong growth in 2020 and 2021, as an increasing number of consumers wanted to improve the air quality in their home during the longer hours spent indoors during the pandemic. In a period of normalisation, sales turned to decline in 2022 and 2023. However, after this period of disruption, air treatment products in the US is set to return to its normal growth pattern in 2024, with a low retail volume increase. Although to some extent growth can be att

Air treatment products in the United Arab Emirates continues to record a strong performance in 2024, with increasingly health-conscious consumers driving up demand for solutions that improve indoor air quality. This trend is largely influenced by the region's environmental conditions, including frequent dust storms and high levels of outdoor pollution, which can negatively impact respiratory health. As a result, consumers are prioritising air purifiers and humidifiers that offer advanced filtrat

Despite the harsh economic conditions, sales of air conditioners and cooling fans performed well in air treatment products and boosted volume sales in Nigeria. The hot weather conditions experienced in summertime resulted in strong demand for air conditioners and cooling fans which are already considered essential products. A growing number of offices, hotels, religious institutions, new residential buildings and government parastatals purchased more affordable brands through retail outlets lead