Climate change, growing consumer sophistication and recovering incomes will all have a significant impact on the evolution of air treatment products in the forecast period. With the authorities offering subsidies for solar panels and heat pumps to consumers, more Romanians will upgrade their homes with such devices.
Consumer behaviour will continue to change over the forecast period, with Romanians preferring increasingly sophisticated solutions. Energy-efficiency and smart features (such as air flow optimisation) will become key product characteristics of popular air conditioners, with consumers also being attracted by appliances with air purification features.
As of 2024, more than half of air conditioning buyers were from big metropolitan areas (Bucharest, Constanta, Cluj, Iasi etc.), where heatwaves usually have a bigger impact on citizens’ wellbeing.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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