Energy saving appliances and quiet air conditioning units and fans will continue to become increasingly important over the forecast period as people seek to save money on electricity due to expected further rises in energy costs and increasing environmental awareness. Purchasing power will be further constrained due to price hikes on consumer items and the increase of VAT from 17% to 18% in January 2025, which will mean that energy saving equipment will be in even higher demand.
Stagnation in the housing market in Israel is likely to persist over 2025 and possibly into 2026. As a result, the installation of new air conditioners is likely to suffer as people simply cannot afford to move as much as they would like.
Split air conditioners are expected to do reasonably well as consumers are expected to be increasingly interested in appliances that offer multiple functions, such as those that can effectively heat well and quietly in the winter and cool in the summer. These appliances appeal both to consumers searching for value for money and those who are seeking to maximise the use of limited space in the typical urban home.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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