The outlook for air treatment products in Vietnam is positive. The category is projected to continue to see healthy retail volume growth, with demand underpinned by the country's consistently hot climate.
Traditionally, air treatment products have featured plain white designs with minimal change over the years. However, as a wider demographic of young adult consumers in Vietnam emerges as key purchasing decision-makers, there is a growing demand for more diverse colour options.
In line with the cross-category trend in consumer appliances in Vietnam, purchasing air conditioners online is gradually becoming common practice among consumers in both urban and suburban areas. This shift is supported by brand owners offering deeper discounts and lower prices compared to the price tags available in offline stores.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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