The fast increases in retail volume sales of split air conditioners in 2022 and 2023 are expected to limit the growth potential for air conditioners, and air treatment products overall, in the short term. The anticipated slowdown in replacement purchases is another dampener on or delayer of demand.
Within consumer appliances in Greece, smart’s retail volume share was already highest in air conditioners in 2024, with only robotic vacuum cleaners coming close. Nonetheless, there remains room for further growth, and smart’s share of air conditioners is expected to continue to rise year-on-year in the forecast period.
Climate change is favourable to the good performance of air treatment products in the forecast period, as winters are becoming milder and heat waves more common in summer. As the frequency of heat increases, there is likely to be a steady demand for cooling appliances.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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