As Morocco braces for hotter summers, the focus on energy efficiency will become more important than ever. Consumers buying air treatment products are likely to invest in smart appliances which help them save money on electricity in the future.
Combi products are likely to do well if the price is right and there is enough promotion around these products. Products that humidify, purify, ventilate and cool are expected to do well over the forecast period as these are cheaper than having to buy three different types of products.
Whilst low- and middle-income consumers are likely to struggle to pay for air treatment products, particularly in the first half of the forecast period, upper income consumers are still expected to pay out on brands such as Whirlpool, LG and Samsung. Upper-income consumers are not normally price sensitive and are willing to pay more for the best product to keep cool, particularly as the summer months are expected to get longer and hotter over the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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