The country's hot climate, population growth and the rising number of new homes and households are factors directly driving retail volume sales of the dominant categories, cooling fans and air conditioners. Importantly, these air treatment products are increasingly regarded as necessary in Egyptian households.
While appliances and electronics specialists still dominated retail volume sales of air treatment products in 2024, e-commerce continued to gain popularity and share. This trend is predicted to continue in the forecast period, as more households use online shopping platforms to meet their needs, within and without air treatment products.
Due to the high humidity of Egypt’s climate, especially in the main cities of Cairo and Alexandria in the Delta region, the demand for air coolers is expected to remain limited. In areas with lower humidity, such as upper Egypt, which is mostly rural and where consumers tend to have weaker purchasing power, the greater affordability of air coolers, compared with split air conditioners, is expected to provide a competitive advantage.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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