Generally, due to the changing climate, cooling is predicted to record stable growth over the forecast period. Assuming the current status quo will remain, this is likely to support demand for portable air conditioners and cooling fans.
After the boom during the pandemic, retail volume sales of air purifiers are expected to continue declining over the forecast period. Consequently, if players want to drive up demand, they need to inform potential customers of the benefits of these products, especially in the aspects of health and emotional wellbeing.
Due to heightened energy costs and the rising importance of sustainability in Germany, consumers are likely to pay increasing attention to their energy usage and will be willing to invest more in durable appliances that also offer long-term cost savings. Therefore, energy labels will play an important role in their purchasing decisions, encouraging players to compete by achieving higher ratings.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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