Air treatment products is positioned to reap the benefits of a number of economic and lifestyle factors over the forecast period. With increasing distribution and consumption of electricity, the use of basic products such as cooling fans and air coolers will continue to grow.
Over the forecast period, the favourable digital ecosystem in India, driven by increasing mobile internet and smartphone penetration, is expected to support the adoption of smart/IoT-enabled appliances. Consumers, especially those in urban centres or with busy lifestyles, are looking for convenience and a better standard of living; thus, they are increasingly likely to be interested in appliances that perform tasks remotely, or are connected.
When purchasing relatively high-priced products with enhanced features, many local consumers prefer to make in-person visits to appliances and electronics specialists to understand the appliance’s capabilities, while obtaining advice from in-store experts before making a purchasing decision. This will support the continued dominance of appliances and electronics specialists for the distribution of air treatment products over the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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