Fresh ground coffee is anticipated to witness a decline during the forecast period. This is mainly attributed to intensified competition with on-trade consumption and the continued rivalry with instant coffee.
Anticipated price hikes, correlated with raw material and packaging cost increases, are likely to dampen coffee consumption. Consequently, the decline in disposable income and heightened price sensitivity will push sellers to offer more frequent price reductions and promotions.
New product developments are foreseen to pique consumers' interest in off-trade coffee. The proliferation of diverse flavours in fresh ground and instant coffee is projected to drive product novelties.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See All of Our DefinitionsThis report originates from Passport, our Coffee research and analysis database.
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