Volume sales of coffee are expected to recover in 2026 and beyond. Fresh ground coffee pods are forecast to record the fastest volume growth, driven by convenience, low market maturity, a rapidly expanding assortment, and increasing consumer awareness.
Competition in coffee is anticipated to remain strong amongst the leading players over the coming years, with taste playing an important role in driving brand loyalty. Rising prices will likely encourage consumers to seek lower prices and discounts in retail outlets rather than switching to cheaper brands.
New product developments are foreseen to pique consumers’ interest in off-trade coffee over the forecast period, with fresh ground coffee pods seeing the greatest number of new products. In coffee mixes, the introduction of healthier options is expected, including unsweetened alternatives, as consumers are increasingly health conscious.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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