Coffee shops remain profitable in South Africa, despite local economic challenges and low levels of consumer disposable income. Much of this is a result of high margins, which allows manufacturers to expand their operations to additional branches, along with a willingness of consumers to purchase based on the convenience factor.
Affluent South African consumers are projected to remain loyal to more expensive formats, including fresh ground coffee pods. This is expected to ensure stable demand for the likes of Nespresso, as well as smaller players such as Espresto.
Cold brew coffee will likely experience dynamic growth in South Africa over the forecast period, as increasing numbers of consumers become willing to experiment with their caffeine intake, as well as the entirely different flavour profile that cold brew provides. This trend emerged in the local market with the introduction of RTD coffee, which is experiencing stable consumer demand, albeit at low volumes.
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Understand the latest market trends and future growth opportunities for the Coffee industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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