Coffee consumption in Morocco is expected to underperform over the forecast period as high prices, coupled with declining disposable incomes, drive consumers towards more affordable substitutes such as green tea. Many consumers with constrained budgets are likely to continue favouring unpackaged ground coffee, which dominates local sales.
Rising coffee prices are forecasted to remain a major deterrent to the growth of coffee consumption in Morocco. As the country imports all its coffee and global market prices are subject to volatility, the local coffee market is likely to experience further price increases.
Demand for coffee pods is projected to grow as more affordable machines and capsules become widely available. The penetration of coffee pods is anticipated to increase further as private label brands continue to gain traction, offering competitively priced options.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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