Coffee-producing countries have been going through a significant reduction in the offer, due to climate oscillations, which are challenging raw materials costs due to extreme conditions such as frost and heatwaves. Year after year, Brazil has been seeing multiple high temperature records.
The greater demand for so-called gourmet and speciality coffees, and for cleaner and more sustainable production chains, could be an opportunity for players in coffee in Brazil. For instance, Nestlé, a major global purchaser of coffee beans, has created the variety called Star 4, which claims to promote sustainable farming.
Instant coffee has moved beyond its traditional role as a simple hot drink – it is now a flexible option with exciting new applications, highly connected with the expectations of younger consumers, who are inclined to value the new functionalities being promoted by these products related to nutrition. The rise of “supercoffees” such as UltraCoffee, Desincoffee, and others marks a significant shift in this space.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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