Whilst an expanding range of coffee options, including increasingly sophisticated offerings, is available to Guatemalans, these products are generally only accessible to middle- and high-income consumers. In 2024, it is estimated that nearly 39% of the population lives below the poverty line.
The EU has introduced a new regulation for coffee imports, effective in 2025, which requires coffee producers to have certifications guaranteeing that their products are not linked to deforestation or other environmentally damaging practices. This regulation is significant for local producers, as failing to meet these standards would result in losing access to an important market and overproduction.
A key differentiation strategy in the coffee industry is highlighting the origin of the product and instilling pride in consumers for choosing local products. Guatemala has extensive local coffee production and the country has earned numerous quality awards in international competitions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Coffee industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!