The coffee category is expected to experience a very slow, yet consistent downward trend over the forecast period, with retail value growth set to increase at a current value CAGR of 3% (2024 constant value CAGR of 0.4%), while retail volume sales decline.
Consumer confidence in Lithuania remained one of the strongest in the EU in 2024. If this trend continues and the Lithuanian economy maintains its healthy pace, sales of fresh coffee pods and fresh coffee beans are likely to outperform the market average in terms of volume growth.
Across the forecast period, competitors are likely to focus on maintaining their current positions rather than pursuing aggressive expansion strategies. Brand loyalty in the coffee market remains strong, and this trend is expected to continue throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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