Instant coffee will continue to account for most value and volume sales, and will also register higher value and volume growth over the forecast period. This will be driven by the affordability, convenience, and availability of instant coffee in small SKUs that appeal to a large segment.
Coffee consumption is mainly confined to urban areas, with little consumption in rural areas. Limited availability of quality coffee, as low as lower disposable incomes, hampers value growth.
Organic coffee looks set to continue gaining popularity in Kenya over the forecast period. Consumption will be supported by rising health awareness, with consumers more conscious of the potential hazards of pesticides and other chemicals widely used in food and drink production.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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