Sugar confectionery in Kenya is anticipated to witness a surge in popularity for sugar-free alternatives. As health-conscious consumer preferences continue to evolve, there is a rising demand for confectionery products with reduced or no sugar content, perceived as a healthier option.
Sugar confectionery in Kenya is expected to see muted growth in the boiled sweets segment during the forecast period, primarily due to heightened health awareness among consumers. With a growing focus on healthier lifestyles and concerns over lifestyle-related diseases like hypertension and obesity, consumers are becoming more mindful of their diets, leading to a decline in the consumption of high-sugar products like boiled sweets.
The future of sugar confectionery in Kenya is expected to see increased demand driven by significant investments in promotional activities, advertising campaigns, and social media marketing by industry players like Kenafric and Patco Industries Ltd. Recognising the importance of brand visibility and consumer engagement, companies are likely to ramp up their marketing to gain market share and stimulate consumer interest.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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