The forecast period holds little promise for growth in sugar confectionery. As sugar becomes increasingly demonised as a public health enemy, most consumers will likely gravitate towards alternative snack options.
As the perception of sugar confectionery as harmful to health becomes more prevalent, those companies that can demonstrate an ability to innovate and adapt to health and wellness trends may be better positioned to increase their future growth potential. Therefore, well-known brands will likely start to adapt their brands to the trend, with sugar-free in particular set to be a new mass segment, in the hope of attracting consumers, especially parents, who are concerned about the levels of sugar their children are consuming amongst the various confectionery products.
Self-medication is a prevalent practice in Latvia. When seasonal colds and flu hit, many consumers turn to pharmacies for symptom-relief products, including medicated confectionery.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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