With a significant percentage of the Polish population avoiding consuming dairy and egg products, there is a discernible demand for alternative sugar confectionery options. In response, manufacturers are increasingly diversifying their product offerings to include dairy-free and reduced sugar or sugar-free confectionery items.
The importance of private label sugar confectionery products in Poland is expected to grow during the forecast period, driven by consumer preferences for more affordable options. Private labels are projected to outpace traditional brands’ growth, primarily due to their competitive pricing strategies, which resonate well with consumers seeking value for money.
The lack of a sugar tax for sugar confectionery in Poland may offer hope for sales of sugar confectionery despite the inevitable increase in prices for sugared beverages, which is likely to cause a further decline in consumption. New regulations imposing a sugar tax on beverages could have unintended consequences.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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