Amid rising retail prices due to economic uncertainty and higher costs of raw materials, consumers in Hong Kong are increasingly seeking value from their purchases, prompting confectionery brands to strategize accordingly. Sugar confectionery in Hong Kong is witnessing a resurgence of fruit and fresh flavours, with offerings such as watermelon, lime mint, and green grape chewy mints gaining traction, particularly among younger consumers.
Sugar confectionery has witnessed a notable shift, as consumers increasingly gravitate towards products that not only satisfy their sweet cravings but also offer functional and health-focused benefits as a method of perceived specific value, with retailers expanding their shelf space for medicated confectionery from the likes of Ryukakusan, Dequadin and Yue Hon Tong. This trend is exemplified by the rising popularity of offerings such as NUDE mint capsules, combining oral and gut health support in a convenient, on-the-go format.
Sugar confectionery in Hong Kong offers potential for two prominent trends to converge - the rise of toys integrated with confectionery along with the growing "kidult" phenomenon in toys and games, as brands are increasingly exploring innovative ways to cater for this evolving consumer demand. Heart Co Ltd's Bandai Namco, for instance, has introduced 4D gummies that provide an immersive sensory experience, while UHA offers building block-inspired gummies that claim to stimulate children’s creativity.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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