The pervading health and wellness trend will continue to impact the market for sugar confectionery in Greece, with the result that players will adapt their product offerings accordingly. The forecast period is therefore likely to see an increase of the number of new launches incorporating healthier sweeteners such as stevia or which are enriched with essential nutrients and vitamins.
Halva products are projected to experience continued growth over the forecast period, thanks to its perception as a nutritious, healthy snack. Sales will be further boosted by the marketing activities of the two brand leaders, Macedonian Halva and Halvas Olympos, which will continue to launch new varieties to generate consumer interest.
Rice cakes are likely to grow in popularity over the forecast period. These products are viewed as a healthy snack which can be easily consumed either at home or at work, and by all member of the family.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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