Alcoholic Drinks in Estonia

Name: Alcoholic Drinks in Estonia
Brand: Euromonitor International
Price: 2275 EUR

June 2024

EUR 2,275

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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Beer
Wine
Spirits
Cider and Perry
RTDs

If you're in the Alcoholic Drinks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Estonia report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Alcoholic Drinks in Estonia?
Where is consumer demand for Alcoholic Drinks focussed?
Which is being consumed more; beer, wine or spirits?
Where is demand growing? Stagnating?
How is the operating environment for alcoholic drinks changing?
Which are the leading brands in Estonia?
How are products distributed in Estonia?
What are the key trends in new product development?
Do consumers want value for money or added value?
How will macroeconomic context and shifting cultural values shape future growth?
How will COVID-19 and recession impact the alcoholic drinks industry?
Where is future growth expected to be most dynamic?

Download Table of Contents

Alcoholic Drinks in Estonia

EXECUTIVE SUMMARY

Alcoholic drinks in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023

Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023

Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023

Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023

Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028

Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Estonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Stabilisation following post-pandemic recovery

Stagnation of local craft beer

A Le Coq leverages a strong portfolio and wide price points to lead the field

PROSPECTS AND OPPORTUNITIES

Projected growth in beer sales

Healthier lifestyles and technology to push non-alcoholic beer

Sustainability concerns to inform beer choices

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2023

Table 17 Number of Breweries 2018-2023

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2018-2023

Table 19 Sales of Beer by Category: Total Value 2018-2023

Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023

Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023

Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023

Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023

Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023

Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023

Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023

Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023

Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028

Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028

Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028

Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

Cider/Perry in Estonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Slight decline

Competition from cheaper alternatives

Increased competition from smaller players

PROSPECTS AND OPPORTUNITIES

Challenges in consumption

Potential in foodservice and speciality segments

Opportunities in innovation and marketing

CATEGORY DATA

Table 33 Sales of Cider/Perry: Total Volume 2018-2023

Table 34 Sales of Cider/Perry: Total Value 2018-2023

Table 35 Sales of Cider/Perry: % Total Volume Growth 2018-2023

Table 36 Sales of Cider/Perry: % Total Value Growth 2018-2023

Table 37 Sales of Cider/Perry: Total Volume 2019-2023

Table 38 Sales of Cider/Perry: Total Value 2019-2023

Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023

Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023

Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023

Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023

Table 43 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023

Table 44 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023

Table 45 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023

Table 46 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023

Table 47 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023

Table 48 Forecast Sales of Cider/Perry: Total Volume 2023-2028

Table 49 Forecast Sales of Cider/Perry: Total Value 2023-2028

Table 50 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028

Table 51 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028

Rtds in Estonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Gradual growth

More sophisticated consumers lose interest in wine-based RTDs

Saku Õlletehase and A Le Coq remain well ahead of the pack

PROSPECTS AND OPPORTUNITIES

Promising future for wine-based RTDs

Growth opportunities remain despite maturity

Alcohol-free RTDs to tap into the mocktails trend

CATEGORY DATA

Table 52 Sales of RTDs by Category: Total Volume 2018-2023

Table 53 Sales of RTDs by Category: Total Value 2018-2023

Table 54 Sales of RTDs by Category: % Total Volume Growth 2018-2023

Table 55 Sales of RTDs by Category: % Total Value Growth 2018-2023

Table 56 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023

Table 57 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023

Table 58 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023

Table 59 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023

Table 60 GBO Company Shares of RTDs: % Total Volume 2019-2023

Table 61 NBO Company Shares of RTDs: % Total Volume 2019-2023

Table 62 LBN Brand Shares of RTDs: % Total Volume 2019-2023

Table 63 Forecast Sales of RTDs by Category: Total Volume 2023-2028

Table 64 Forecast Sales of RTDs by Category: Total Value 2023-2028

Table 65 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028

Table 66 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

Spirits in Estonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Slowdown after recovery

Craft and labelling trends emphasise sophistication and more natural claims

Liviko leverages quality, a wide offer and strong distribution to lead spirits

PROSPECTS AND OPPORTUNITIES

Moderate stagnation

Growing popularity of rum and resurgence of Scotch

Social media focus to reach young adults

CATEGORY DATA

Table 67 Sales of Spirits by Category: Total Volume 2018-2023

Table 68 Sales of Spirits by Category: Total Value 2018-2023

Table 69 Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 70 Sales of Spirits by Category: % Total Value Growth 2018-2023

Table 71 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023

Table 72 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023

Table 73 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023

Table 74 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023

Table 75 GBO Company Shares of Spirits: % Total Volume 2019-2023

Table 76 NBO Company Shares of Spirits: % Total Volume 2019-2023

Table 77 LBN Brand Shares of Spirits: % Total Volume 2019-2023

Table 78 Forecast Sales of Spirits by Category: Total Volume 2023-2028

Table 79 Forecast Sales of Spirits by Category: Total Value 2023-2028

Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028

Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

Wine in Estonia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Stagnation overall whilst sparkling wines gain popularity

Widening variety boosts awareness and interest in wine

Still wine suffers from maturity while new consumption occasions boost sparkling wine

PROSPECTS AND OPPORTUNITIES

Wine popularisation trend to stimulate strong sales growth

Growth of non-alcoholic wines

Old and new world wine preferences

CATEGORY DATA

Table 82 Sales of Wine by Category: Total Volume 2018-2023

Table 83 Sales of Wine by Category: Total Value 2018-2023

Table 84 Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 85 Sales of Wine by Category: % Total Value Growth 2018-2023

Table 86 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023

Table 87 Sales of Wine by Off-trade vs On-trade: Value 2018-2023

Table 88 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023

Table 89 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023

Table 90 Forecast Sales of Wine by Category: Total Volume 2023-2028

Table 91 Forecast Sales of Wine by Category: Total Value 2023-2028

Table 92 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028

Table 93 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028

The following categories and subcategories are included:

Alcoholic Drinks

- - Ale
  - Sorghum
  - Weissbier/Weizen/Wheat Beer
- - Flavoured/Mixed Lager
  - - - Domestic Premium Lager
      - Imported Premium Lager
    - - Domestic Mid-Priced Lager
      - Imported Mid-Priced Lager
    - - Domestic Economy Lager
      - Imported Economy Lager
  - - - Domestic Premium Lager
      - Domestic Mid-Priced Lager
      - Domestic Economy Lager
    - - Imported Premium Lager
      - Imported Mid-Priced Lager
      - Imported Economy Lager
- - Low Alcohol Beer
  - Non Alcoholic Beer
- Stout
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
- - Brandy
  - Cognac
- - Bitters
  - Cream-based Liqueurs
  - Other Liqueurs
- Non Alcoholic Spirits
- - - Prestige Dark Rum
    - Ultra Premium Dark Rum
    - Super Premium Dark Rum
    - Premium Dark Rum
    - Standard Dark Rum
    - Economy Dark Rum
  - - Prestige White Rum
    - Ultra Premium White Rum
    - Super Premium White Rum
    - Premium White Rum
    - Standard White Rum
    - Economy White Rum
- Tequila (and Mezcal)
- - Bourbon/Other US Whiskey
  - Canadian Whisky
  - Irish Whiskey
  - Japanese Whisky
  - - - Blended Malt Scotch Whisky
      - Prestige Other Blended Scotch Whisky
        
        Ultra Premium Other Blended Scotch Whisky
        
        Super Premium Other Blended Scotch Whisky
        
        Premium Other Blended Scotch Whisky
        
        Standard Other Blended Scotch Whisky
        
        Economy Other Blended Scotch Whisky
    - Single Grain Scotch Whisky
    - Single Malt Scotch Whisky
  - Other Whiskies
- - - - Prestige English Gin
      - Ultra Premium English Gin
      - Super Premium English Gin
      - Premium English Gin
      - Standard English Gin
      - Economy English Gin
    - Dutch Gin
  - - Prestige Vodka
    - Ultra Premium Vodka
    - Super Premium Vodka
    - Premium Vodka
    - Standard Vodka
    - Economy Vodka
- - Absinthe
  - Ad-Mix Brandy
  - Ad-Mix Gin
  - Ad-Mix Rum
  - Ad-Mix Vodka
  - Ad-Mix Whisky
  - Aguardente/Aguardiente
  - Aguardiente De Caña
  - Akvavit/Aquavit
  - Aniseed-Flavoured Spirits
  - Borovicka
  - Boukha
  - Brandy Type Distilled Spirits
  - Cachaça
  - Calvados
  - Cane
  - Chacha
  - Charanda
  - Chinese Herbal Spirits
  - Chinese Spirits
  - Cut Brandy
  - Destilados De Agave
  - Distilled Fruit Spirits
  - Domestic Brandy
  - Domestic Rum
  - Doppelkorn
  - Economy Chinese Spirits
  - Flavoured Spirits
  - Flavoured Vodka-based Drinks
  - Fynbos gin/Local Gin
  - Gin-flavoured spirits
  - Goldbrand/Goldkrone
  - Grappa
  - Grappamiel
  - Guaro
  - Kirsch
  - Komovica
  - Korn
  - Lambanog
  - Limoncello
  - Local White Spirits
  - Lower Mid-Range Chinese Spirits
  - Lozovaca
  - Maesilju
  - Mahia Rabi Amrane
  - Mead
  - Mixed Spirits
  - Nalivka/Nalewka
  - Nastoyka
  - National Specialities
  - Obstbrände
  - Ouzo
  - Pacharán
  - Palinca/Pálinka
  - Pear and Apple Distillates
  - Pisco
  - Premium Chinese Spirits
  - Prune
  - Punsch
  - Rachiu/Rakija
  - Rum-Flavoured Spirits
  - Samane
  - Sambuca
  - Samsu
  - Schnapps
  - Shochu/Soju
  - Singani
  - Sljivovica/Slivovice
  - Steinhäeger
  - Strong African Spirits
  - Super Premium Chinese Spirits
  - Sura Khao
  - Tequila Flavoured Spirits
  - Travarica
  - Tsipouro
  - Upper Mid-Range Chinese Spirits
  - Vieux
  - Viina
  - Vodka Type Distilled Spirits
  - Other Distilled Beverages
- - Port
  - Sherry
  - Vermouth
  - Other Fortified Wine
- - Apple Wine
  - Bokbunjaju
  - Cheongju
  - Chinese Wine
  - Economy Rice Wine
  - Fortified Fruit Wine
  - Fruit and Berry Wine
  - Fruit and Herbal Wine
  - Fruit and Honey based Wine
  - Fruit Wine
  - Lower Mid-Range Rice Wine
  - Non-Grape Dessert Wine
  - Premium Rice Wine
  - Sake
  - Takju
  - Upper Mid-Range Rice Wine
  - Yakju
  - Yellow Wine
  - Other Non-Grape Wine
- - Champagne
  - Other Sparkling Wine
- - Still Red Wine
  - Still Rosé Wine
  - Still White Wine
- Non Alcoholic Wine

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Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

See All of Our Definitions

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Alcoholic Drinks in Estonia

Alcoholic drinks in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

On-trade vs off-trade split

What next for alcoholic drinks?

Overview:

The Alcoholic Drinks in Estonia report includes:

This report answers:

Alcoholic Drinks in Estonia

Alcoholic drinks in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

On-trade vs off-trade split

What next for alcoholic drinks?

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

Contraband/parallel trade

Duty free

Cross-border/private imports

Outlook

DISCLAIMER

Beer in Estonia

KEY DATA FINDINGS

Stabilisation following post-pandemic recovery

Stagnation of local craft beer

A Le Coq leverages a strong portfolio and wide price points to lead the field

Projected growth in beer sales

Healthier lifestyles and technology to push non-alcoholic beer

Sustainability concerns to inform beer choices

Lager price band methodology

Cider/Perry in Estonia

KEY DATA FINDINGS

Slight decline

Competition from cheaper alternatives

Increased competition from smaller players

Challenges in consumption

Potential in foodservice and speciality segments

Opportunities in innovation and marketing

Rtds in Estonia

KEY DATA FINDINGS

Gradual growth

More sophisticated consumers lose interest in wine-based RTDs

Saku Õlletehase and A Le Coq remain well ahead of the pack

Promising future for wine-based RTDs

Growth opportunities remain despite maturity

Alcohol-free RTDs to tap into the mocktails trend

Spirits in Estonia

KEY DATA FINDINGS

Slowdown after recovery

Craft and labelling trends emphasise sophistication and more natural claims

Liviko leverages quality, a wide offer and strong distribution to lead spirits

Moderate stagnation

Growing popularity of rum and resurgence of Scotch

Social media focus to reach young adults

Wine in Estonia

KEY DATA FINDINGS

Stagnation overall whilst sparkling wines gain popularity

Widening variety boosts awareness and interest in wine

Still wine suffers from maturity while new consumption occasions boost sparkling wine

Wine popularisation trend to stimulate strong sales growth

Growth of non-alcoholic wines

Old and new world wine preferences

The following categories and subcategories are included:

Alcoholic Drinks

Why buy this report?

NEW REPORT GUARANTEE