In 2023, alcoholic drinks in Angola has faced challenges amidst fluctuating inflation and a high cost of living. Despite these hurdles, demand for national brands surged, due to greater availability and affordability.
In 2023, Angola saw significant developments in its alcoholic beverages industry. The government implemented a ban on the production and sale of alcoholic beverages in sachets, citing public health concerns.
Drinking alcohol is deemed to be socially acceptable in Angola and there are no taboos surrounding the consumption of alcoholic drinks or moderate intoxication. Indeed, there is a strong drinking culture in the country and it is normal to see people ranging in age from older adolescents over the age of 18 to the elderly consuming beer, in particular, at any time of the day.
In 2023, socioeconomic trends in Angola's alcoholic drinks industry reflect a nuanced interplay of affordability, convenience, and gender dynamics. Brand consciousness and loyalty remain tethered to financial constraints, with consumers gravitating towards canned drinks for their practicality, while bottled options retain appeal for women, often offering sweeter varieties.
It is generally quite easy to transport goods from one point to another within Angola’s cities, especially in the larger metropolitan areas, where the roads tend to be very well developed. However, it is less easy to transport goods between provinces, as the main trunk roads in some interior parts of the country are in very poor condition, including roads linking interior regions with Luanda.
As of 10 July 2023, the Angolan Government has implemented a sweeping ban on the production and sale of alcoholic beverages in sachets, citing significant public health concerns. This prohibition encompasses all beverages with an alcohol content equal to or exceeding 15% volume, including popular selections like whiskey, brandy, vodka, gin, and rum.
From 18 February 2020, all alcoholic drinks offered for retail sale in Angola, regardless of their place of origin or production location, were expected to bear a high-security tax stamp, whether in physical or digital form. As of March 2022, the General Tax Administration (AGT) intended to formalise the entry of the tax stamp on alcoholic drinks, sugary drinks and tobacco.
During the forecast period, Angola’s alcoholic drinks industry is expected to continue recording positive total volume growth. Key developments are set to include substantial increases in local production, with both incumbent and new players expected to contribute to a significant ramping up of the output of local brewers, winemakers and distillers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Angola with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Alcoholic Drinks industry in Angola, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!