In 2023, vodka and beer in Uzbekistan, both major volume categories, continued to face challenges due to changing consumer preferences and external factors such as increasing religiosity. Despite being traditional drinks, both vodka and beer experienced negative trends in consumption, with a decline in sales and production.
Whiskey, gin, and rum continued to be among the fastest-growing spirits thanks to the increasing popularity of mixing and cocktail culture. Consumers increasingly preferred these spirits as key ingredients in cocktails rather than consuming them neat.
In both the beer and spirits sectors, local players maintained dominance in Uzbekistan. Key beer producers included Inter Rokhat JV, Mehnat Pivo OOO, Raupkhon JSC, and Pulsar Group Brewery QK MChJ.
The primary sales channel for alcoholic drinks in Uzbekistan in 2023 remained small, specialised stores. While modern retail outlets and supermarkets technically had the option to sell alcohol, supermarkets and hypermarkets typically refrained from selling strong alcohol due to religious considerations rather than legal prohibitions.
The number of bars is on the rise in Uzbekistan, with special events featuring tastings, samplings, and even lotteries becoming more common in the on-trade. Promotions like "buy one, get one free" are also gaining popularity in these establishments.
The forecast for alcoholic drinks in Uzbekistan anticipates a shift from negative to neutral dynamics in beer, driven by declining interest among younger demographics influenced by religious factors. Economy lager is expected to remain dominant, with niche segments like dark beer seeing modest growth.
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitionsThis report originates from Passport, our Alcoholic Drinks research and analysis database.
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