Alcoholic drinks in Laos in 2023 has seen notable growth, driven primarily by increased beer consumption, although wine and spirits have maintained their shares. Despite significant inflation weakening the Lao Kip, a large proportion of the population has continued to purchase beer despite the rising prices.
In 2023, alcoholic drinks in Laos has experienced significant growth, driven primarily by increased consumption of beer, while wine and spirits have also maintained their positions in the landscape. Economic uncertainties due to inflation affected consumer spending habits, yet beer sales remained strong despite rising prices.
Per capita consumption of alcoholic drinks remains quite high in Laos. Drinking alcohol is socially acceptable in all parts of the country and this is not expected to change in the near future.
In 2023, Laos is experiencing significant socioeconomic changes that are reshaping alcoholic drinks. For example, rapid economic development is boosting disposable incomes across the country, particularly among the expanding middle class.
Laos is a landlocked country surrounded by Myanmar and China to the north, Vietnam to the east, Cambodia to the south and Thailand to the west. It has no coastline and thus no seaports or harbours.
In 2023, Laos has witnessed a resurgence in economic activities and the lifting of COVID-19 restrictions, revitalising the alcoholic drinks sector. Major celebrations like New Year’s and religious festivals resumed, providing significant consumption opportunities.
All alcoholic drinks sold in Laos attract sales tax of 10%, while imported products also face an additional import tax of 10%. Domestic products thus benefit from a tax advantage, which enables them to offer lower prices.
Over the forecast period, alcoholic drinks in Laos is poised for several significant developments. Continued premiumisation is expected, with growing demand for higher-end domestic and imported beers, wines, and spirits as consumers increasingly value quality and unique experiences.
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks research and analysis database.
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