Alcoholic drinks sales continued to rebound in 2023 with beer and aguardiente leading the recovery due to some consumer downtrading, while the on-trade benefited from increased tourism. Beer and spirits remain the largest categories, while wine sales remain low.
Despite experiencing some growth in 2023, the Salvadorian economy recorded the worse performance in Central America. Although homicides have declined, foreign investment also dropped because transportation and energy costs are high, discouraging settlement of foreign companies.
Around 6.3 million people live in El Salvador, with those of legal drinking age representing around 70% of the population, which is a substantial percentage and an attractive consumer base for alcoholic drinks in the country.
According to Banco Central, El Salvador’s GDP growth for 2023 was estimated at 2.6%, making it among the worst performing economies in Central America.
Moving goods around El Salvador is relatively easy as the country’s roads are generally in good repair and there are well-developed refrigerated distribution systems covering the country’s entire territory. However, the roads and related infrastructure remain poor in some rural areas, with government investment hindered by liquidity problems and a high budget deficit.
There were no significant changes to the legislation covering alcoholic drinks in 2023.
There were no changes to the taxation levied on alcoholic drinks in El Salvador during 2023. Spirits are subject to five types of taxes depending on strength and around 60% of the product price is attributable to taxes.
Total volume sales of alcoholic drinks are anticipated to see positive and steady growth rates during the forecast period. The on-trade channel is anticipated to continue growing at a faster pace compared to the retail channel but returning to similar rates registered before 2019.
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks research and analysis database.
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